Audi privacy policy

It is our sincere hope at Audi of America ("Audi") that what is now a purely digital relationship will evolve into a more personal one. Your privacy is important to us. To better protect your privacy we provide this Privacy Policy, which explains our information practices across all of Audi's websites and digital properties, including mobile versions of our site and mobile applications (each an "Audi Property" and collectively, the "Audi Properties"). Your use of any Audi Property constitutes your agreement to the terms of this Privacy Policy.

The Information We Collect

When you visit the Audi Properties, we may collect certain personally identifiable information you choose to disclose to us, such as your name, postal address, telephone number, and email address. We may also collect user-generated content you choose to publish on the Audi Properties. 

The Audi Properties also may passively collect non-personal and aggregated information that is automatically sent to us by your web browser or device, including your Internet Service Provider and IP address, the date and time you access the Audi Property, the pages you have accessed while visiting the Audi Property, and the Internet address from which you accessed the Audi Property.

We may receive information from third party sources, such as Audi authorized dealerships, and incorporate it with your personal information.

How We Use and Share Information

We may use your personal information in a number of ways, such as to send promotional emails to you, to enter you into contests and sweepstakes, to participate in our online communities, to conduct surveys and market research, to provide product materials and updates on new products and services, to respond to queries, and to provide order status and order tracking information to you. We may use your personal information for marketing research and marketing purposes, which may include sharing it with Audi authorized dealerships, for customer service purposes, with outside research companies, or with service providers that provide marketing, research, or other services for us, including service providers that may be located outside of the United States. If you choose to save information, such as a vehicle configuration, on the Audi Properties, we may contact you to follow up on your interest in our cars.  

We may share your personal information (a) within the Audi family of companies, which includes parents, corporate affiliates, subsidiaries, business units and other companies that share common ownership, including Audi AG, (b) with other corporate partners, agencies and vendors working with Audi, and (c) with your vehicle's satellite radio and/or wireless service provider, if applicable, in order to enable those service providers to contact you with important information about your vehicle's satellite or wireless services and for their own marketing purposes.  In addition, we may share your personal information to comply with law or legal requirements, enforce or apply our Terms of Use and other agreements, or protect our rights, property, or safety of our users, or others. We do not share your personal information with unaffiliated third parties for their marketing purposes, unless you consent to such sharing.

Personal information received from Audi authorized dealerships may, in some cases, be used and shared in these ways.

If we or some or all of our assets are acquired by another company, including through a sale in connection with bankruptcy, that company will possess the information collected by us, and it will assume the rights and obligations regarding your information as described in this Privacy Policy.

We may share non-personal and aggregate information with our advertising agencies and other third-party affiliates to customize the design of the Audi Properties.

Some browsers have incorporated Do Not Track (DNT) preferences. Most of these features, when turned on, send a signal to the website you are visiting that you do not wish the collection and use of data regarding your online searching and browsing activities. As there is not yet a common understanding on how to interpret the DNT signal, we currently do not respond to DNT signals on our site.

Online Advertising

To provide you with a more relevant and interesting experience, Audi may work with third party companies to display ads or customize the content of the Audi Properties.  These companies may use cookies (a small text file), pixels, tags, or similar technologies that are placed in browsers to gather information about your visits to an Audi Property, as well as your visits elsewhere on the Internet.  These companies use this information to provide you with more relevant advertising known as interest-based advertising. Some of these companies may be participants in the Digital Advertising Alliance ("DAA"). The DAA offers a choice mechanism with respect to certain types of data collection and use. We adhere to the DAA's Self-Regulatory Principles for Online Behavioral Advertising. to exercise choice with respect to participants of the DAA. If you change computers, devices, or browsers, use multiple computers, devices, or browsers, or delete your cookies, you may need to repeat this process for each computer, device, or browser.

To opt-out of receiving promotional email messages from us, please click on the "Unsubscribe" link contained at the bottom of each email.

Our Commitment to Children's Privacy

Audi does not knowingly collect personal information from visitors under the age of 13. The Audi Properties are general audience websites or digital properties directed at general audiences.  In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information.

External Links

The Audi Properties may contain links to other websites, including social networks, advertisers, individual dealer's websites, and websites belonging to other third parties.  Some of these sites may share a similar "look and feel" to the Audi Properties.  Such sites may include social media sites, including Facebook and Twitter, websites affiliated with Audi Financial Services, and other third party sites including individual dealer websites.  Please be aware that we are not responsible for the privacy practices of other websites.  We encourage you to read the privacy policies provided by other websites before you provide personal information to them.

Changes to this Privacy Policy

From time to time, we may update this Privacy Policy.  We will notify you of any material changes to our Privacy Policy by updating this page.  We encourage you periodically to check this site to learn about the information we collect, use, and share.  Your continued use of any of the Audi Properties affirms your agreement to such changes.

Your California Privacy Rights

As described in this Privacy Policy, from time to time we may make your personal information available to third parties. If you do not want us to share your personal information with third parties, you may opt-out of this information sharing by emailing us at or by contacting us via the contact information provided below.

Contact Us

Should you have other questions or concerns about this privacy policy, please email us at:

You may also contact us by phone, 24 hours a day, at: 1-800-822-2834

And by mail at:
Audi Customer Experience Center
3800 Hamlin Road
Auburn Hills, MI 48326